Recently, there has been a great deal of press coverage regarding Kellogg's commendable decision to stop marketing their least nutritious offerings to children. Under the company's self-imposed new guidelines, one of the products that will either have to be advertised to adults only or be reformulated is the classic Pop Tart. The guidelines specify that only products with 12 grams or less sugar, per serving, be marketed to children.
That's very good news.
But, most moms and dads already knew that Pop Tarts aren't healthy. Kellogg has always had the decency to be reasonable honest in it's marketing. The message always was that this is junk food for breakfast...enjoy!
What makes me mad is "stHealthy" junk food. Empty foods cleverly marketed, disguised as healthy foods.
Today, as I heaved my overfull buggie through King Sooper , I passed the Pop Tarts and pondered their future. Seconds later I pulled up at the granola bars. I picked up a box of Barbara's Bakery Nature's Choice Apple Cinnamon Cereal Bars and looked at the label. 14 grams of sugar and 1 gram of fiber. Wow! That wouldn't pass Kellogg's new test. I looked at box after box of granola bars. With the exception of the Kashi brand bars, I couldn't find any that would pass the test. Few had more than a gram or two of fiber. And several even contained partially hydrogenated oils.
The granola bars were really no better than the Pop Tarts. The only nutritional difference I could find was that the Pop Tarts contained some artificial colors and other additives. Still, granola bars aren't under attack.
Could that be because of clever granola bar marketing?
Monday, June 25, 2007
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