I don't eat those packaged so-called fruit snacks--whether they are rolls, fun-shapes,
squirters or strings. They almost always contain copious
amounts of corn syrup and other sweeteners--and they don't taste all that great to me. But I do try to take a look at the labels from time to time because people often ask me about them.
Recently, I noticed that the first ingredient listed on many of these snacks is now "pears from concentrate." Now, as we pointed out in
Feeding the Kids, "concentrated apple juice" and "concentrated pear juice" are essentially just sugar. Neither contains significant nutrients or fiber. But, to me, a "concentrated pear" sounded like it might be a bit better.
Curious, I called General Mills, who makes many of these snacks. I asked the pleasant woman who answered what "pears from concentrate" means. I was put on hold. When she came back on the line, she explained that it was just like the orange juice concentrate you have in your freezer. I told her that it says "pears"... nothing about juice. She put me back on hold.
When she came back, she had the information I was looking for. Concentrated pears are made from a slurry of ground up fruit, with water removed. I asked why, in that case, the snacks don't contain fiber. (The box I have says 0g fiber.) She said that there must not be enough "of it" to put it on the label. By "it" I am not sure if she meant pears or fiber--but, regardless, their can't be much pear per snack or there
would be fiber.
Armed with this information, here's my verdict on products whose first ingredient is "concentrated" fruit. Look for a brand with fiber in it, so you know it contains a significant amount of fruit in the product. But avoid brands containing "partially
hydrogenated" oils. (The oils contain very-bad-for-you trans-fats.) One brand that is an okay, In-between choice is Archer Farms Organic Real Fruit Strips (from Target).
But, before you eat any packaged fruit snack...consider just eating a piece of fresh (ie not concentrated!) fruit. That way you won't have to wonder what you are eating.